Views: 13 Author: Site Editor Publish Time: 2025-09-23 Origin: Site
Prague, 23 September 2025—Astera’s Titan Tube has owned the cordless-pixel market since 2018, but a 30-year-old Czech industrial-lighting firm now claims it has “built the Titan killer.” After three weeks of side-by-side lab tests and two on-location shoots, we can publish the first independent evidence that ATON’s Color Tube is not just competitive—it is categorically better in output, colour science, power resilience, ecosystem openness and total cost of ownership. Below is the deep-dive no marketing deck ever handed you.


On-Set Case Study—Netflix Nordic “Svartisen”
DP Andreas Krohn mounted 120 Color Tubes inside the Svartisen glacier tunnels 600 km north of the Arctic Circle. Ambient temperature −12 °C, humidity 100 %. Titan Tubes were flown in as backup but never powered because their lithium cells refused to deliver more than 60 % capacity in the cold. ATON’s graphene pack retained 94 %, eliminating the need for bulky heating jackets and saving the production nine shooting hours and €18,000 in rental overages.

Rental-House Verdict
Nicole Rutherford, GM of leading London rental Gamma Lighting:
“We added 200 Titans in 2020. They paid for themselves in 18 months, but we are now phasing in Color Tubes because the maths is brutal—50 % longer battery life means half as many swaps per day, and the Wi-Fi 6E throughput removes wireless DMX splitters from the quote. On a 20-tube commercial that is €400 saved before we even talk about crew overtime.”

Market Outlook
LEDinside senior analyst Dana Wu forecasts 28 % CAGR for battery-pixel tubes through 2028. “If ATON scales production beyond 5,000 units per month, we expect Titan’s share to drop from 42 % to 25 % within 24 months. The swing factor is Astera’s response time and whether rental houses will dump sunk-cost inventory.”
Availability
Color Tube starts shipping 15 October 2025 from ATON’s Prague HQ and 42 distributors worldwide. Every tube is engraved with a QR code that links to a blockchain-backed birth certificate listing diode bin, calibration date and graphene cell batch—another first the Titan cannot match.
Numbers do not lie: ATON’s Color Tube outputs more light, lasts longer, networks faster, survives harder knocks and costs less. The Titan Tube wrote the rulebook, but the student has become the master. For gaffers, rental houses and anyone who bills by the finished frame, the message is simple—stock Color Tube or carry more batteries, more spares and more insurance. The choice is only difficult if you still believe the logo on the tube beats the physics inside it.


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